Here’s how the internet works: People do their best to create, perform and inspire in the real world, some person makes a joke at the expense of people like that, it becomes a meme, it goes viral. It doesn’t take a lot to get your 15 mins of fame if you’re willing to embarrass yourself on youtube – which is cool, do what you wanna do. But when the comedy vultures come out for people making an honest attempt to do something worthy, it’s a different story. Because once reputations are forged in meme, they’re pretty much set in stone.

This is why David Moyes’ victory in the Champions League can’t be taken out of context as far as his job security goes. He’s already established a reputation as the dunce of Old Trafford – just google David Moyes meme, and you’ll see what I mean. It’ll takes months of brilliant tactical victories and genius transfers before Moyes can overcome the “I have no idea what I’m doing” jokes, because as soon as he falters just a little, they’ll be back out in force.

I’m not going to get carried away analysing Moyes’ recent efforts, suffice to say that if the rumours of indecision in the Manchester United boardroom (and in the dressing room) are true, than I don’t have to. I’m also not going to say that the job is beyond him. You can’t expect a guy to learn to manage a team like this, far beyond his previous experience, in nine months, but you do have to see some sign that he is capable of learning from his lessons and developing into the force that Manchester United and Sir Alex Ferguson hoped he could be.

The fact is you only get one chance to make a first impression. Moyes’ was an impression of failure and confusion. That every single football related facebook page is posting jokes about his incompetence shouldn’t affect his job security. I doubt many footballing directors are checking their facebooks during club meetings. It does, however, sway the public opinion greatly, which indirectly encourages the fans and spills into the players’ worlds. It’s pretty clear that the Man Utd players are far from happy right now – their spineless performances in so many games this season are testament to that (By the way, I would fully endorse Ryan Giggs as player/manager should things come to that – just look at the impact he had against Olympiakos).

From the very start of the season, Moyes was complaining about the fixture list. As if those teams shouldn’t be more afraid to play Manchester United, reigning league champions? That sense of resignation in the big games has set the tone for his first season. And once a team so familiar with success begins showing the weakness that this one has, especially in the biggest, most widely reported games of the season, every other mistake becomes magnetised. It’s cool for Man City to spend £30m on a bench player, because they’re still looking like winning the league, but £27.5m for Marouane Fellaini? Nah, Moyes has lost the plot! He’s panic buying! Quick, make a meme.

That’s the internet in action. If you happen to be Jennifer Lawrence or Cristiano Ronaldo, the keyboard critics will fight till the death for you. It works in extremes. Love or hate. The only middle ground is mediocrity. Some (Miley Cyrus) embrace the internet hate to the point where it flips around. Usually, though, it’s near impossible to go from one to the other. Well, I suppose you can fall from grace easily enough, but redemption stories are rare. Luis Suarez has managed it to a degree, though he’ll be right back in the social media guillotine the next time he cheats/bites/kicks/stabs someone. Likewise Joey Barton is always gonna be known as a thug, Ashley Young as a diver, Harry Redknapp as a used car salesman of a manager, Alan Pardew as an absolute prick… and David Moyes as a clueless fool. As unfair as that may be, it is the world we live in. Manchester United will have a tough decision on their hands if they are truly losing faith in Moyes’ ability to turn things around in the long run. From the start they’ve asked for time – which is perfectly fair – only time moves ten times faster in cyberspace.

He’s made a lot of mistakes in the past nine months, has Davie Moyes, but the biggest one of all was losing the support of the internet.

- Wildcard