What's In A Name: Institutional Racism and The Washington Redskins
Team names can say a lot about the organisation that they represent. Having said that, they can just as easily mean nothing beyond a particularly arranged set of letters and an obsolete theme or idea. The All Blacks are so-named because they wear black jerseys (though not literally ‘all’ black anymore). The Miami Heat, well, it gets pretty toasty in Florida. The Highlanders and the Chiefs in New Zealand rugby respectfully pay tribute to local cultural legacies while, say, the Melbourne Storm or Canberra Raiders names are more just example of badass imagery meant as a way of establishing an identity of intimidation and strength.
The NFL’s Washington Redskins have a problem with their name. As a franchise with great history and a well-recognised brand, they now finally seem poised to become a driving force once more, both on and off the field, thanks to one Robert Griffin III. RG3’s jersey is the highest selling jersey in the league, and his play on the field took the ‘Skins on their best playoff run for a long time. He is now the face of the brand and all it represents. But what exactly does it represent? Is their name racist?