Fight week means a UFC 243 #KiwiUFC takeover, which will feature all sorts of content surrounding our #KiwiUFC fighters. The card will be headlined by the middleweigh title bout between Robert Whittaker and Israel Adesanya, while the co-main has Dan Hooker facing a stiff challenge vs Al Iaquinta in the lightweight division.

With regards to the top of the card, part of the hype around this fight comes via the content from the Whittaker camp as well as content round City Kickboxing via Combat TV and EMG Access. This provides us with a line direct to these fighters and there is no need to go through mainstream media outlets, while also allowing fans to acquaint themselves with the people that these fighters are.

Throughout the week, I'll tune my focus on different fighters or different angles. Today, Monday of fight week, I've put together a rather comprehensive smorgasbord of content surrounding Brad Riddell and to hopefully provide information about Aotearoa's latest UFC fighter. Riddell is from Christchurch but based out of CKB and will fight Australian Jamie Mullarkey with both fighters coming into their first UFC fight on the back of a bunch of wins.

Here's what you need to know about Brad 'Quake' Riddell...

www.engageind.com Already an established kickboxer in the world circuit, Brad Riddell has officially made his move to MMA, with his new employer, the Ultimate Fighting Championship(UFC). Riddell will be making his UFC debut at UFC 243, October 5th in Melbourne, Australia. Also on the card are teammates Dan Hooker and Israel Adesanya.

www.engageind.com Brad Riddell trains and prepares for his UFC debut at UFC 243, October 5th in Melbourne, Australia aganinst Jamie Mullarkey Also on the card are teammates Dan Hooker and Israel Adesanya. #bradriddell #ufc243 #ufc #citykickboxing

Brad Riddell is up beat as he talks to Combat tv after his final workout for UFC 243. The best New Zealand Boxing, Kickboxing and MMA fight action.

Video taken last week in the lead up to Melbourne The best New Zealand Boxing, Kickboxing and MMA fight action.

75kg - K1 - 5x3 Sponsored by: Flavours Fruit & Veg

An already accomplished kickboxer on the world circuit, Brad "Quake" Riddell, is expanding to the mixed martial arts world. With a 3-1 record, Riddell is looking to get to the next level of MMA. His next fight is on China vs New Zealand in Auckland, New Zealand on Saturday April 13th.

Fight Week | Engage Athlete Brad 'Quake' Riddell looks to make a statement against seasoned Dutch Kickboxer Fernando 'The Flash' Groenhart at the Melbourne Pavilion this Friday the 1st of March on POWERPLAY PROMOTIONS.

Fight Week | Engage Athlete Brad 'Quake' Riddell looks to make a statement against seasoned Dutch Kickboxer Fernando 'The Flash' Groenhart at the Melbourne Pavilion this Friday the 1st of March on POWERPLAY PROMOTIONS Filmed by: Jeff Sainlar & Mitch Viquez Edited by: Mitch Viquez

We talked about fakes in my post from 2 weeks ago. At the end of the video, I promised that we would build upon the foundations of a fake and that I would show you more variations/ ways to follow up the fake. Today Brentin and I show you the fake to half jab.

08/11/2013 this was super clean, high paced fight up against a great opponent in Brad Riddell. Brad catches me early with some power shots catching me off guard. Next four rounds play it safe racking up the points to get the win and not get knocked out.

Hit an ad to support the White Ferns yarns.

The Niche Cache is also on Patreon where you can support the Niche Cache directly and join the whanau.

Peace and love 27.