Fight week means a UFC 243 #KiwiUFC takeover, which will feature all sorts of content surrounding our #KiwiUFC fighters. The card will be headlined by the middleweigh title bout between Robert Whittaker and Israel Adesanya, while the co-main has Dan Hooker facing a stiff challenge vs Al Iaquinta in the lightweight division.

With regards to the top of the card, part of the hype around this fight comes via the content from the Whittaker camp as well as content round City Kickboxing via Combat TV and EMG Access. This provides us with a line direct to these fighters and there is no need to go through mainstream media outlets, while also allowing fans to acquaint themselves with the people that these fighters are.

Throughout the week, I'll tune my focus on different fighters or different angles. Today, Monday of fight week, I've put together a rather comprehensive smorgasbord of content surrounding Brad Riddell and to hopefully provide information about Aotearoa's latest UFC fighter. Riddell is from Christchurch but based out of CKB and will fight Australian Jamie Mullarkey with both fighters coming into their first UFC fight on the back of a bunch of wins.

Here's what you need to know about Brad 'Quake' Riddell...

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Peace and love 27.