I want you to think back a couple of weeks, think back to the opening round of the EPL or even before the season. Now think about judgements that journalists or pundits had made on certain teams and compare them to now. Are they the same, have they changed slightly, or have they gone totally the opposite way and have pretended they had never made any previous predictions on a certain matter? Most likely the latter. With the new Premier League season being 2 months in I’ve seen some mental yarns by pundits and journalists alike that have gone back on judgements they have previously made and fail to acknowledge it. It’s pure amateur fickleness and I can’t be doing with it but its common place in today’s media. If he scores a goal one week he’s a natural goal-scorer, if he misses a penalty the next week he’s mediocre at best, and if he looks like he MAY have dived then blimey, he’s scum of the earth. The Niche-Cache are more human, we make judgements and develop opinion for you to enjoy having a gander at but we always stick by what we write, unlike some who have already showed their inconstant nature with their pre-judgements on Arsenal and the new managers. The fact that such fickle views have been made so early in the season gives my tummy a tickle.

Arsenal had a horrible summer of transfer activity with the board claiming to have plenty of money to spend but failing to secure deals for high-profile players such as Suarez and Higuain. Basically however they had planned the transfer window to go, didn’t happen in the slightest. To add to this they lost on the opening day of the Premier League season to Villa at home. It was an embarrassing defeat but also a poor performance which highlighted that they needed signings and fast.

Straight away the media pulled their knives out and started cutting chunks out of Arsenal and rightly so. However now they are top of the league 2 months on from this point and the media are comparing the team to the ‘Invincible’ team that went a whole season undefeated just under a decade ago. It’s as fickle as football media can be. Don’t get me wrong some develops have occurred with Ramsey looking like he’s having a breakthrough season and the signing of Ozil on the final day of the window but it’s still the same team! Arsenal have played well and do look good but they still wasted time in the transfer window and still weak in some areas – like upfront. The invincibles team of the past won league and FA cups! I can’t see this team doing the same, it may well be the beginning of a team who will challenge for silverware but to go from saying Arsenal are barely top 4 to saying they are one of the best in recent history is a bit far-fetched. I have seen such articles on a number of top sporting websites and these fellas must have very short memories. It makes you wonder what they’ll say the next time Arsenal lose, no doubt a headline like “Arsenal have plenty of class but lack of ambition”. Tossers.

Mourinho is a man who must be reeling at how the media have flipped their mood on him. When he was re-appointed at Chelsea, in fact even before hand, the media couldn’t get enough of him. He’s the saviour, the best manager around, a genius, the special one. Even before he got the job the media had decided he will win the league and can do no wrong. Well what a difference 2 months makes. Mourinho stormed out of a press conference last week as journalists badgered him about not including Kevin De Bruyne in the last 2 games. They’ve criticised the loaning out of Lukaku, his tactics, and have attempted to stir the pot between him and AVB. How can the opinion or viewpoint of not just a few pundits but a whole media spectrum change so dramatically? It contradicts their position as pundits, it makes them seem that they don’t know what they are talking about rather than giving the expert insight they claim they have.

The most bizarre aspect of the media getting on Mourinho’s back about leaving out De Bruyne is that the week before they were on his back about excluding Juan Mata! He can’t win! He simply cannot play all these talented midfielders at once. Not only this but Mourinho is the first manager to give De Bruyne a chance after AVB, DI Matteo, and Benitez all shipped him out on loan! Do these pundits actually have opinion or insight or do they just base their discussions on sport by the day?

The fickleness makes me laugh. As audiences we read the views of pundits and sport journalists to give us a constructive and expert perspective. Journalists of this nature write stories to create reaction but when your brown-nosing someone one week then jumping on them the next it’s no longer professional but petty. It takes sport journalism from honest discussion to gossip gutter press. Don’t bother with the fickleness of part-time gloom and doomers like Steve Howard and Phil Mcnulty - well only if you want a giggle. The Niche-Cache doesn’t drag itself through the gutter with petty gossip nor change our overall opinions based on the latest results or line-ups. We bring sport discussion back to the honest, knowledgeable, and witty manner you crave. We stand by what we say, not forget what we’ve said so we can go back on it later. Managers don’t become idiots overnight and teams don’t become world-beaters after 3 wins. There’s a long season ahead and no doubt positions will change and so will viewpoints but The Niche-Cache being the best place to read up on some sporting yarns wont.